I was the recruitment chair for three consecutive semesters. Duties included physical advertising collateral, social media graphics, and profile picture overlays.
This design was meant to be visually striking enough to capture attention immediately from potential new members.
I hand-drew the "Gold Rush" and background sketches, and afterwards transferred and traced the drawing in Illustrator. Then, I brought them into PhotoShop, where I used masks to add a gold foil texture.