This design was created for a group project in design class. The objective was to create a concept and brand identity for a nonprofit organization. My team developed the idea for a non-profit called GROUND UP. The objective of GROUND UP was to collect and recycle used coffee grounds into compost.
My role in the team was to create the overarching brand guide, logo, and two infographics explaining the nonprofit in an easy to understand way. I decided to go with a flowing infographic design that insinuates a never-ending cycle, which makes sense considering the function of the nonprofit.
I also wanted to keep the aesthetic of the logo and infographics flat and minimal, to further simplify the process to viewers.
Designed 100% in Illustrator.