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MODANTO Advertising Campaign

Client
: Coursework
Role
: Strategy (team), Art Direction, Design
Year: 2017

Part of my Strategic Design Fellows coursework was to design an innovative retail experience. We created Modanto, a restaurant that serves both traditional & modern forms of ramen.

Through our research, we found that people were relatively loyal to their age demographic's habits.

I wanted to play on that concept of old vs. new and create a clear call to action with our team's advertising campaign.

The campaign would live on billboards, posters, and bus stops near their subject matter. (ex: kindle vs. book ad would be outside a library.)

Charlotte Li