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Charlotte Li

TECHNICA 2018 Theme

Client
: TECHNICA
Role
: Concept, Art Direction, Design
Year: 2018

Photography by Vincent Song and Alex Chen.

TECHNICA is an all-girls hackathon founded at my university. The theme for 2018, Light the Way, referenced the role of women as seldom-credited innovators and leaders in the tech industry.

Girls in tech, especially in college, are constantly staying up late nights, battling stereotypes and bias to "light the way" in the field. I created a photo campaign to literally & metaphorically show that.